What if coincidence builds a Brand?
Brand extensions and their conditions
Our branding insights
Stay up to date with the latest insights on branding and trademarks in the world of brands!
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A city logo as a trademark?
Why governments should protect their emblems properly
Meer merkinzichten?
From mascots to slogans
When secondary brand elements become iconic
More than a name tag: How Brands convey meaning
The evolution of Brand names
Trademark protection in the non-profit sector: How to avoid conflicts?
Veterinarians Without Borders vs. Doctors Without Borders
Under the Hood of Microsoft
Evolution as strategy within a hybrid Brand architecture
Does AI bring out the artist in us?
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Samsonite and Samsonite Group: What if product and group share the same name?
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Apple vs. Opple: No clear verdict.
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From Brand chaos to clarity: How to build a solid Brand Portfolio
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Pho or Faux? When a name becomes a monopoly
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