Endorsement: how visible should the main brand be?

What if coincidence builds a Brand?

A city logo as a trademark?

From mascots to slogans

More than a name tag: How Brands convey meaning

Trademark protection in the non-profit sector: How to avoid conflicts?

Under the Hood of Microsoft

Does AI bring out the artist in us?

Samsonite and Samsonite Group: What if product and group share the same name?

Apple vs. Opple: No clear verdict.

From Brand chaos to clarity: How to build a solid Brand Portfolio

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<p>Questions about your strategic brand development?<br />
Get expert advice from Louis-Philip Cattoir, IP &amp; Brand Strategist at Remarkable Europe.</p>


Let’s talk about your challenge

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<p><span style="font-weight: 400;">Vragen over jouw strategische merkontwikkeling?<br />
Krijg advies van Louis-Philip Cattoir, IP &amp; Merkstrateeg bij Remarkable Europe.</span></p>


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<p>Your branding challenges, whether <a href="https://remarkable.eu/en/service/brand-strategy/">strategic</a>, <a href="https://remarkable.eu/en/service/brand-creation-naming-design-identity/">creative</a>, or <a href="https://remarkable.eu/en/service/brand-trademark-protection/">legal</a>, can be daunting. We’re here to build a powerful brand identity and safeguard your brand assets.</p>
<p><strong>Let’s transform your challenges into opportunities.</strong></p>


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<p>Mergers and acquisitions bring complexity. A clear brand architecture strengthens positioning and ensures a seamless transition.<br />
Discover how we helped <a href="https://remarkable.eu/case/arvesta-branding-architecture-naming-logo-corporate-identity/">Arvesta</a> and <a href="https://remarkable.eu/case/montea-naming-strategy-rebranding/">Montea</a> navigate their stock market ambitions and M&amp;A challenges.</p>
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How can we clarify and optimise our brand architecture, especially after an M&A?

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<p>A strong brand evolves with your business. Whether repositioning or rebranding, the right identity reinforces strategic goals.<br />
See how we transformed <a href="https://remarkable.eu/en/case/alpro-branding-positioning/">Alpro</a> and <a href="https://remarkable.eu/en/case/belfius-naming-brand-change/">Belfius</a> into powerful, future-proof brands.</p>
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Should we refresh our brand identity to better align with our strategy?

<p>Trademark registration is just the start. Keeping your brand legally protected requires ongoing monitoring, enforcement, and strategic renewals to prevent conflicts and safeguard exclusivity.<br />
See how we guided <a href="https://remarkable.eu/en/case/bpost-trademark-protection-monitoring/">bpost</a> and <a href="https://remarkable.eu/en/case/flamingo-worldwide-trademark-protection-monitoring/">Flamingo </a>in securing their international brand presence.</p>


How do we register and protect our brands and IP for long-term security?

<p>A clear identity strengthens recognition in both B2B and B2C markets. But which elements apply where, and how do you ensure consistency?<br />
Discover how we built cohesive branding for <a href="https://remarkable.eu/en/case/ag-insurance-branding-strategy-naming/">AG Insurance</a> and <a href="https://remarkable.eu/en/case/cldn-brand-strategy-architecture-branding/">CLdN</a>.</p>


How do we maintain consistency across our branding elements?

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<p>Going global requires more than ambition. Your brand needs the right structure, positioning, and legal safeguards for long-term success.<br />
See how we guided <a href="https://remarkable.eu/en/case/bpost-trademark-protection-monitoring/">bpost</a> and <a href="https://remarkable.eu/en/case/laroy-brand-protection-monitoring/">Laroy</a> in securing their international brand presence.</p>
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Is our brand portfolio ready for international expansion and legally protected?

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<p>A compelling brand story isn’t just for customers—it shapes company culture and drives alignment.<br />
Learn how we helped <a href="https://remarkable.eu/en/case/greenyard-branding-naming-corporate-identity/">Greenyard</a> and <a href="https://remarkable.eu/en/case/az-zeno-brand-strategy-identity/">AZ Zeno</a> bring their brand story to life.</p>
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How do we craft an engaging brand story for external and internal stakeholders?

What is your challenge?

<p>For brands looking<br />
to grow or<br />
internationalise</p>


Grow

<p>For brands ready<br />
for a refresh<br />
or rebranding</p>


Change

<p>For new<br />
brands or<br />
products</p>


Build

<p>We don’t take shortcuts and are committed to precision in our work. It is essential for us to provide ongoing support and monitoring of your brand even after its launch, ensuring long-term success and consistency.</p>


<p>Remarkable operates through three integrated divisions, working seamlessly to elevate our clients' brands across strategic, creative, and legal dimensions.</p>
<p>Our multidisciplinary approach ensures cohesive support for marketing, legal, and management teams, delivering tangible value: enduring brand consistency and strength.</p>
<p>As a trusted brand partner, we foster sustainable brand growth by aligning strategy, messaging, and design. We ensure your brand's story and identity remain consistent across all communication channels, driving impact and long-term success.</p>


Your brand needs to...

How we work

Brand Strategy

<p>Strategic brand management to refine your brand architecture, optimise your portfolio, and strengthen positioning for clients, employees, and stakeholders. Elevate your brand to its full potential!</p>


Brand Creation

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<p>Crafting meaningful brand names, distinctive logos, and cohesive identities that ensure consistent branding across all online and offline touchpoints.</p>
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Brand Protection

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<p>Protecting every facet of your intellectual property—from trademark registration and design rights to domain names and trade secrets—ensuring your brand’s security and longevity.</p>
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