Under the Hood of Microsoft
Evolution as strategy within a hybrid Brand architecture
Our branding insights
Stay up to date with the latest insights on branding and trademarks in the world of brands!
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Does AI bring out the artist in us?
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Samsonite and Samsonite Group: What if product and group share the same name?
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Apple vs. Opple: No clear verdict.
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From Brand chaos to clarity: How to build a solid Brand Portfolio
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Pho or Faux? When a name becomes a monopoly
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Clearing your ears with Dyson?!
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7 essential factors for a strong brand name
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No Lotus in China, no UGGs given in Australia
How legal pitfalls can impact your brand globally
A balance between anonymity and differentiation
Private Label in a Competitive Market
Identification and Differentiation
How to Stay Unique in a Crowded Market?
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